Jacquelyn Donaldson | Fashion Buying

Jacquelyn Donaldson

Senior Assistant Buyer blending data-led trading with trend insight to build profitable, customer-first ranges.

A pristine, glass-topped buying desk in a contemporary fashion showroom, holding a precisely stacked selection of premium lookbooks with textured covers, a crystal-clear acrylic tray of neatly labeled buying samples, and a metal pen aligned beside an open planner filled with structured buying calendars. Behind the desk, elegant, color-coordinated garments hang on a brushed brass rail, slightly out of focus. Cool, natural daylight streams in from floor-to-ceiling windows, casting soft reflections on the glass and metallic details. Photographic realism, eye-level composition with rule-of-thirds framing, crisp focus on the desk, and a subtle bokeh background. The mood is polished, professional, and quietly luxurious, reflecting a sophisticated senior assistant fashion buyer’s workspace.
A meticulously arranged flat lay of luxury fashion buying essentials on a smooth dove-grey tabletop: an open high-end buying report printed on thick matte paper, a sleek silver laptop displaying a clean merchandising dashboard, fabric swatch books in muted neutrals, and an elegant black leather portfolio with subtle stitching. Nearby, a structured nude-toned handbag and a single pair of sculptural heels sit as hero products. Soft, diffused daylight from an unseen window washes across the scene, creating gentle shadows and refined highlights. Photographic realism with a clean, minimalist aesthetic, shot from a perfectly overhead bird’s-eye view, shallow depth of field at the edges, conveying sophistication, precision, and strategic thinking in fashion buying.

Senior Fashion Buying Specialist

Senior Assistant Buyer specialising in womenswear, accessories, and branded fashion, with end‑to‑end experience across trend research, range planning, OTB, and trading. Proven record driving margin, managing suppliers, and supporting launches for fast‑paced, multi‑channel retailers.

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Expertise

A high-resolution close-up of a refined buying toolkit laid out on a matte charcoal surface: a luxury tape measure with satin finish, a chrome-plated fabric weight, precision-tailored fabric swatches clipped onto minimal metal rings, and a slim calculator with a minimalist design. In the upper corner, the corner of a printed OTB (open-to-buy) budget sheet peeks into frame, showing neat columns of numbers and subtle gridlines. Side lighting from a single soft studio source creates dramatic, controlled highlights and delicate, directional shadows that sculpt each object. Photographic realism, macro-style composition with extreme detail and shallow depth of field, focusing on tactile surfaces and metallic gleam. The mood is analytical yet elegant, revealing the technical precision behind sophisticated fashion buying decisions.

Trend-led range building, trading and in-season reforecasting to maximise sales, margin and stock efficiency.

A polished oak conference table set for a buying appointment in a high-end showroom, covered with a meticulously ordered array of sample accessories: structured handbags in taupe, black, and soft blush, Italian leather belts coiled with precision, and jewelry samples displayed on linen-covered boards. Beside them, printed order forms, a closed slim tablet, and a single, understated fountain pen rest in clean alignment. Overhead, warm but controlled pendant lighting creates soft pools of light that accentuate the textures of leather and metal hardware, while the background dissolves into a gentle blur of neatly arranged garment racks. Photographic realism, shot at a slightly oblique angle with shallow depth of field, creating an intimate, sophisticated atmosphere that evokes decisive, well-informed buying.

Supplier sourcing, cost negotiation and critical-path management across branded, private-label and concession partnerships.

Collaborative Partnerships

National Women’s Brands

National Junior Brand

A meticulously arranged flat lay of luxury fashion buying essentials on a smooth dove-grey tabletop: an open high-end buying report printed on thick matte paper, a sleek silver laptop displaying a clean merchandising dashboard, fabric swatch books in muted neutrals, and an elegant black leather portfolio with subtle stitching. Nearby, a structured nude-toned handbag and a single pair of sculptural heels sit as hero products. Soft, diffused daylight from an unseen window washes across the scene, creating gentle shadows and refined highlights. Photographic realism with a clean, minimalist aesthetic, shot from a perfectly overhead bird’s-eye view, shallow depth of field at the edges, conveying sophistication, precision, and strategic thinking in fashion buying.

Leila Haddad